How Welo came to beCommunity and sustainability have been among the core goals of the Welo brand since its beginning. Stef and her partners Jack Baker and Katie McKinnon founded Welo in 2016 with the help of Dragon’s Den and Arlene Dickinson. Welo is short for “we love,” meant to stand for “the ingredients we love, being what we love, loving your planet and spreading the love to communities in need,” Stef says. The idea for Welo started in our kitchen when we were still in university, she says. “Jack was always making these incredibly healthy, low-sugar, protein- and vitamin-packed baked goods that everybody loved. We took the concept up a notch after feeling a difference in our energy levels when incorporating probiotics into our diets.” Their good idea caught on quickly. “Sobeys was our very first partner and the real catalyst for helping us make an impact in Kikima,” Stef says.
Who Welo is
Welo produces a collection of nutritionally-minded cold-pressed beverages, made with fruits and vegetables. Each drink contains either probiotics or apple cider vinegar. Welo also makes low-sugar, plant-based probiotic bars that are gluten-free, soy-free and dairy-free.
Welo takes a good-for-you approach in many of its operations. Not only does it donate a portion of sales to communities abroad but it maintains a sustainable mindset in other areas of its operations too.
For example, as part of its effort to support a circular economy, Welo helps divert quality fruit and vegetables that would otherwise be heading to the waste bin, using “perfectly imperfect” produce. Welo also reports that 90 per cent of its partners in all areas of its business, from graphic designers to manufacturers, are Canadian. It also proudly hires from Canadian universities for its co-op programs. And the company has fun while embracing its sustainability mission, claiming that each of the boxes for its kids probiotic bars can be transformed into 36 kid-friendly crafts, such as colouring sheets and games.
Providing a stable source of water – for drinking, to water livestock, to irrigate crops – is essential for overall health and well-being. Our goal is to improve access to water, allowing the community to have the resources they need to prosper.